Welcome to the Hive, Maive.
David, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Maive is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US roofing contractor mapped, the 4,600 that look like Vertex Service Partners, and three campaigns we'd run for Maive in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Maive.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Maive: a public registry of buyers, a seasonal purchase trigger, and a sales team that needs proof of ROI now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 3,800 to 6,400 more of your best customers?
You already have the dream ones: the roofing contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 3,800 to 6,400 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Vertex Service PartnersLargest PE-backed roofing platform in the US uses Ladder
Every cell is a roofing contractor.
Every US roofing contractor establishment sits in Census CBP data and the Google Maps roofing contractor category, with headcount, location, and the owners and sales leaders who sign. We build the list from that, enrich the buyers, and time the sends to storm season and PE roll-up activity.
You're the first supplier that comes to mind.
We'll actively monitor all 25,519 US roofing contractors and reach out when the right signal shows up, so Maive is the first name a roofing GM thinks of when sales coaching comes up.
- PE roll-up acquisitionState filings and PE press releases flag new roll-up acquisitions needing sales standardization.
- Hail or wind storm eventNOAA Storm Events Database shows a hail swath, leads spike and sales capacity gets tested.
- Outside sales rep job postingsIndeed and LinkedIn postings for roofing sales reps signal a scaling team needing coaching.
- Google review velocity jumpGoogle Business Profile review count jumps fast, meaning lead volume just outpaced sales process.
- New sales GM or VP hireLinkedIn and press note new sales leadership resetting the coaching and CRM stack.
- GAF or Owens Corning certification tierManufacturer directories show an upgraded certification tier, a marker of scaling lead volume.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Census CBP, Google Maps roofing contractor category, and state contractor licensing boards. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
David, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.